Scent Marketing
Make an impact with happier customers who remember your brand and linger longer.
Why Scent
In a world where branding is everything, scent marketing is a key pillar in developing a successful brand identity. Creating memorable experiences and emotional connections with consumers is critical to win consumer spending and long term brand loyalty.
Smell is the most powerful and emotional of all the senses. By using scent, brands are able to connect with consumers on a deeper emotional level, resulting in a more memorable experience.
Scent can attract new customers, increase sales, heighten value perception, and expand brand recognition and customer satisfaction.
Why ScentInn
We have experienced for scent marketing over 10 years. Our machines, technology, and essential oil fragrances can all be customized to best suit the specific needs of our clients.
Together our dedicated team of perfumers, branding experts and visual designers create scents that tell stories and better connect brands with consumers. Our innovative scent creation process delivers distinctive signature scents creating unrivaled results for our clients.
Scent Marketing; Type of sensory marketing targeted at the olfactory sense.
Scent Marketing is more than just diffusing a pleasant fragrance in a space. It is the art of taking a company’s brand identity, marketing messages, target audience and creating a scent that amplifies these values. Scent branding has the ability to influence behavior and trigger memories almost instantaneously. Combined with other marketing cues, fragrance can amplify a brand experience and establish a long lasting connection with consumers.
When Scentinn partners with a client to create a signature scent exclusively for a brand, the scent becomes an olfactory logo; a distinctive, identifiable and powerful part of a brand’s messaging.
Olfactory
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Memory
Our sense of smell is believed to affect 75% of our daily emotions. The close connection between the olfactory gland, which registers smell, and the limbic system, that governs emotion and memories, is the power behind our sense of smell.
Scent receptors in the nose connect directly to the section of the brain that is responsible for memory and emotion. This is why a smell has the ability to transport you to a certain time and place, linking back to a particular memory or feeling.
Humans are able to recognize approximately 10,000 different odors, and what’s more remarkable, we are able recall smells with 65% accuracy after a year, in contrast to only 50% of visuals after three months. (Sense of Smell Institute)
Contact Us“75% of the emotions we generate on a daily basis are affected by smell. Next to sight, it is the most important sense we have.” Martin Lindstrom, Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound.